According to Custom Market Insights, the report titled “Global Mosquito Repellent Market” presents an in-depth examination of the market, offering valuable insights into historical trends, current market status, future projections, prevailing dynamics, and competitive scenarios. The study provides detailed forecasts for the period 2022 to 2030 and includes recent market developments that may influence the trajectory of the mosquito repellent industry during this time frame.
As outlined in the research findings, the global mosquito repellent market was valued at approximately USD 5.1 billion in 2021. The market is poised for sustained growth, and it is projected to register a compound annual growth rate (CAGR) of 7% over the forecast period from 2022 to 2030. By the end of the forecast period, the market is expected to reach an estimated valuation of nearly USD 10.3 billion by 2030.
Mosquito Repellent Market: Overview
Mosquito repellents are essential consumer health products designed to protect individuals from mosquito bites, which can lead to a range of outcomes—from mild skin irritation and rashes to the transmission of severe diseases, some of which may be life-threatening. These products serve as preventive tools against illnesses such as malaria, dengue, chikungunya, Zika virus, and others. Given the health risks associated with mosquito bites, repellents have become widely adopted across both developed and developing regions.
The global mosquito repellent market features a diverse range of product types catering to different preferences and use cases. These include sprays, creams and oils, coils, mats, vaporizers, and other formats, each offering unique application advantages to consumers.
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Growth Factors
Several key drivers are contributing to the ongoing expansion of the mosquito repellent market. Among these, the rapid pace of urbanization and the parallel growth of the e-commerce sector play a significant role. Online platforms have made mosquito repellent products more accessible to a broader consumer base by offering a vast range of product varieties, competitive pricing, and doorstep delivery, thus creating new revenue opportunities for manufacturers and retailers.
Additionally, there is increasing consumer awareness and preference for natural or organic mosquito repellent products, owing to concerns about potential side effects from synthetic chemicals. This trend is spurring innovation among companies, leading to the development of plant-based or DEET-free repellents that appeal to health-conscious consumers.
Another growth enabler is the rising interest in outdoor activities, such as camping and hiking in remote areas, where exposure to mosquitoes is higher. This has led to increased demand for portable and long-lasting repellent solutions.
Segmental Overview
The mosquito repellent market is segmented based on product type and distribution channel, each with its own distinct growth trajectory.
By Product Type: Among the various product formats available in the market, the sprays segment is expected to dominate in terms of market share during the forecast period. Sprays are user-friendly, offer broad coverage, and provide quick application, making them a preferred choice for consumers.
By Distribution Channel: The market is divided into online and offline segments.
The offline segment is projected to continue holding the largest share, driven by the popularity of supermarkets, hypermarkets, and local retail outlets, especially in urban areas, where consumers can easily access a variety of repellent products.
However, the online segment is anticipated to demonstrate robust growth, fueled by rising internet penetration, increased smartphone usage, and the convenience of online shopping. Additionally, promotional offers, discounts, and the availability of a broader product catalog have made online platforms a lucrative distribution channel.
The emergence of various e-commerce portals, coupled with improved logistics infrastructure and flexible payment methods, is not only enhancing product accessibility but also enabling brands to reach previously untapped markets. The online channel is therefore expected to grow significantly in the coming years, especially across emerging economies where digital transformation is advancing rapidly.
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Regional Overview
Asia Pacific: Dominant Regional Market
The Asia Pacific region is expected to lead the global mosquito repellent market in terms of revenue share throughout the forecast period. A combination of several socio-economic and environmental factors contributes to the region’s strong market position:
High population density, along with rising living standards and disposable income, are enhancing the overall demand for personal care and preventive healthcare products, including mosquito repellents.
Increased consumer awareness about mosquito-borne diseases and the affordable pricing of repellents are additional contributing factors.
The prevalence of mosquito-borne illnesses, such as malaria and dengue, has prompted several national governments to initiate public health campaigns to mitigate mosquito populations. Programs such as Swachh Bharat Abhiyan and the National Framework for Malaria Elimination in India are examples of proactive measures boosting the use of repellents.
In rural parts of countries like India, stagnant water bodies and poor sanitary conditions are common, making them ideal breeding grounds for mosquitoes. Ineffective waste disposal systems, clogged gutters, leaky taps, and open drainage systems exacerbate the issue, prompting higher usage of repellent products.
In terms of brand performance in India:
Godrej is the market leader in the mats segment, capturing approximately 50% market share.
In the coil segment, Reckitt Benckiser’s Mortein holds a leading position, with a market share of over 30%.
For vaporizers, S. C. Johnson’s All Out commands dominance with an estimated 70% market share.
Key Players Insights
Companies in the mosquito repellent industry are adopting a variety of strategic initiatives to strengthen their market position and maintain customer loyalty. These include:
New product launches and continuous product innovation to expand their product portfolios and address evolving consumer needs.
Godrej Consumer Products Limited, for example, is actively focusing on enhancing its offerings and introducing advanced mosquito repellent formats to retain its leadership in the market.
S. C. Johnson Son, another major player, maintains its competitive edge by offering a wide assortment of products tailored to different consumer segments and geographic markets.
Notable Market Players
Some of the prominent companies operating in the global mosquito repellent market include:
Coghlan’s Ltd.
Johnson Johnson Services, Inc. (JJ)
Reckitt Benckiser Group plc.
Godrej Consumer Products Limited
Spectrum Brands Holdings, Inc.
For more details, including a breakdown of market segments and in-depth competitor profiling, you may refer to the full table of contents available at:
Table of Contents – Mosquito Repellent Market
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