? Global Men’s Skincare Market – Industry Overview and Forecast (2022–2030)
According to recent insights published by Custom Market Insights (CMI), the global men’s skincare market was valued at approximately USD 13.28 billion in 2021. The market is expected to reach around USD 21.74 billion by 2030, growing at a steady compound annual growth rate (CAGR) of 6.4% during the forecast period from 2022 to 2030.
? Men’s Skincare Market: Overview
Skincare products are widely used to maintain and enhance the appearance and health of the skin on the face and body. Historically more associated with female consumers, these products are now gaining significant popularity among male consumers due to evolving lifestyle choices and personal grooming habits.
Common products in men’s skincare routines include:
Face masks
Creams and moisturizers
Lotions and conditioners
These products offer numerous skin benefits, including:
Protection from dust, oil, and pollutants
Removal of dirt and makeup
Prevention of acne, premature aging, dark spots, and other common skin concerns
Overall improvement of skin texture and health
In countries like the United States, there is a rising preference for customized skincare solutions, especially those formulated with natural ingredients. These nature-based products are increasingly favored for being more effective and gentler on the skin with minimal side effects.
? Impact of COVID-19
The COVID-19 pandemic has had a mixed impact on the men’s skincare market:
Positive: As stay-at-home mandates increased, consumers began prioritizing self-care, leading to a surge in interest in skincare routines and personal grooming.
Negative: Supply chain disruptions, temporary closures of retail outlets, reduced consumer spending, and restrictions on travel and trade negatively impacted global product availability and sales.
Despite these challenges, the pandemic also highlighted the growing importance of skincare as a wellness habit, which is expected to support future market growth.
? Market Dynamics
? Key Market Drivers
Growing Male Interest in Skincare
The modern man is increasingly conscious of his appearance and skin health. With men’s skin typically being thicker, oilier, and more prone to specific issues than women’s, demand has risen for gender-specific skincare solutions. Manufacturers are capitalizing on this trend by designing tailored product lines.Rising Demand for Natural and Organic Products
Globally, consumers are moving toward chemical-free, sustainably sourced skincare. Men’s skincare products made from botanical ingredients, vitamins, and organic extracts are seen as safer, more skin-friendly, and better for long-term use.Celebrity Endorsements and Media Influence
Major brands are leveraging the popularity of celebrities, athletes, and influencers to promote men’s skincare lines. These endorsements are helping to normalize skincare for men and attract a wider, more diverse consumer base. The fact that men account for over 50% of the global population creates a compelling market opportunity.
? Market Restraints
Gender-Based Brand Perception
Many established skincare brands have long been associated with female consumers, creating a branding barrier when entering the male skincare space. However, companies are now adopting masculine marketing strategies to build appeal among male shoppers.
? Opportunities
Shift to Digital Commerce and Personalized Solutions
The growth of online shopping and social media marketing has opened new avenues for skincare brands. Influencers, digital skincare consultants, and AI-driven product recommendations are helping to build trust and drive e-commerce sales among men.
⚠️ Challenges
Supply Chain Vulnerabilities
Disruptions in the global supply chain—intensified by COVID-19—have created issues such as:Longer lead times
Product unavailability
Compromised quality control due to multiple sourcing points
Counterfeit Products in Emerging Markets
In regions like China and India, the presence of fake men’s skincare products—often distributed via online platforms—poses a significant challenge for reputable brands, threatening consumer trust and market penetration.
? Report Highlights
? By Product Type
The Shave Care segment is expected to grow at the fastest CAGR and remain dominant in the future. Products such as pre-shave and post-shave creams, shaving gels, and foams continue to see widespread use, especially among working professionals who shave regularly.
? By Source
Organic skincare products are leading the market and are anticipated to maintain their top position. Growing awareness about the side effects of synthetic chemicals in traditional cosmetics is prompting men to choose natural alternatives made with:
UV filters
Antioxidants
Botanical ingredients
These offer skin protection from UV rays, blue light, and pollution without adverse effects.
? Regional Snapshot
Europe: The Dominant Region
Europe currently leads the global men’s skincare market and is expected to maintain this dominance throughout the forecast period. Key factors contributing to regional growth include:
Strong demand from countries like Germany and the United Kingdom
A large presence of organic and traditional skincare brands
Growing cultural emphasis on men’s grooming and wellness
Wide retail availability of quality skincare products at competitive prices
Men in Europe are increasingly prioritizing skincare as part of self-care and wellness, driving demand for innovative and high-performance grooming products.
? Key Market Players
Major companies actively shaping the global men’s skincare industry include:
Beiersdorf AG
Johnson Johnson Services Inc.
Unilever PLC
Clarins Group
Chattem Inc
Clinique Laboratories
Kiehl’s LLC
Susanne Kaufmann Company
Lancôme Company
Estee Lauder Companies
L’Oréal S.A
Galderma Laboratories L.P.
Aveda Corporation
Emami Limited
These brands are investing heavily in product innovation, marketing, and digital transformation to capture a larger share of the men’s skincare market.
https://www.custommarketinsights.com/report/male-skincare-market/
