Global Eyelashes Enhancing Agents Market Analysis (2022–2030)
Source: Custom Market Insights (CMI)
Market Size and Forecast
According to the latest research conducted by Custom Market Insights (CMI), the global eyelashes enhancing agents market was valued at approximately USD 425 million in 2021. The market witnessed modest growth, reaching around USD 445 million in 2022, and is projected to attain a market value of nearly USD 610 million by the end of 2030. This reflects a steady compound annual growth rate (CAGR) of about 5% throughout the forecast period from 2022 to 2030.
The research offers a comprehensive 360-degree analysis of key market dynamics, including major drivers, restraints, opportunities, and challenges. It also evaluates the impact of these dynamics on market demand during the forecast timeframe, along with an in-depth competitive analysis and exploration of global business opportunities.
Market Overview
Eyelash enhancing agents, commonly in the form of serums, have emerged as innovative cosmetic solutions that combine various functional properties—strengthening, conditioning, moisturizing, and stimulating eyelash growth. Unlike temporary lash-lengthening options such as mascara or artificial lashes, eyelash serums offer a more sustainable and long-term benefit by nourishing the eyelashes directly at the follicular level.
These products are increasingly popular for their transformational effect, capable of turning thin, sparse, and brittle eyelashes into longer, thicker, and more attractive lashes with consistent application. This rising preference among consumers is further encouraging the development and availability of advanced eyelash enhancement formulations.
Key Growth Drivers
One of the primary growth enablers in the eyelashes enhancing agents market is the rapid expansion of the e-commerce sector, particularly in North America. Driven by increasing smartphone penetration and widespread internet connectivity, online sales platforms have made eyelash-enhancing products more accessible and visible to a broader consumer base.
This shift in shopping behavior, especially during the COVID-19 pandemic, led consumers to purchase personal care and beauty products—including eyelash enhancers—via online platforms. Notably, in the United States in 2020, online sales of beauty products rose by 5.6%, while offline retail sales declined by 1.2%, emphasizing a substantial transition toward digital shopping channels.
Additionally, the growing DIY (do-it-yourself) trend in personal grooming has encouraged individuals to take greater responsibility for their skincare and eye health at home. As a result, there has been increased consumer adoption of products like eyelash serums, which offer convenience and effectiveness without professional intervention.
Medical conditions also contribute to market demand. Madarosis—the loss of eyelashes or eyebrows—is often a symptom of systemic diseases or dermatological issues and may affect individuals regardless of gender, although it's more prevalent among older adults. Moreover, blepharitis, a common eyelid inflammation, affects between 37.0% to 50.0% of individuals according to clinical research, particularly women over 50 years of age.
Patients with such conditions are frequently prescribed eyelash-boosting treatments (e.g., biotin-based serums) as part of their recovery. Additionally, natural or herbal alternatives to artificial eyelash extensions are gaining favor, owing to their gentle application and fewer side effects. These developments are collectively fueling the growth of the global eyelashes enhancing agents market.
Segmental Overview
The market is categorized based on application, type, and distribution channel.
By Application
Eyelash Nourishment
Eyelash Repair
Others
Among these, the eyelash repair segment is anticipated to lead the global market throughout the forecast period. The rising popularity of repair and regeneration solutions stems from an increasing consumer preference for restoring eyelash health naturally. This trend is supported by the wide range of repair-focused products introduced by manufacturers to address lash thinning, breakage, and fallout.
By Type
Prescribed
Non-prescribed/Over-the-Counter (OTC)
Consumers increasingly favor OTC solutions for their affordability, accessibility, and ease of use, although prescribed products remain essential for addressing more severe or medically indicated conditions.
By Distribution Channel
Online
Offline
With the rise of digital commerce, the online segment has become a dominant channel for purchasing eyelash enhancement products, a trend that is expected to continue as e-retailers invest in better product visibility, consumer education, and seamless logistics.
Manufacturers are also enhancing their product formulations to include new, bioactive ingredients that support faster and healthier eyelash regrowth. Depending on consumer preferences, these products vary in texture, formula base (oil, serum, cream), and packaging. Leading brands compete by offering cost-effective, innovative solutions tailored to customer needs.
Regional Overview
North America
North America holds a significant share of the global market due to several contributing factors:
Presence of leading manufacturers and beauty brands
High consumer awareness and emphasis on personal aesthetics
A health-conscious population with a strong inclination toward quality cosmetic products
Rising cases of eyelash loss due to chemotherapy and other medical treatments
The demand for advanced cosmetic solutions in this region continues to rise alongside increased healthcare spending and continuous product innovations.
Asia-Pacific
The Asia-Pacific region is anticipated to experience the highest growth rate over the forecast period. Factors contributing to this include:
Rapidly evolving beauty and personal care markets in countries such as China, Japan, South Korea, and India
Increasing disposable incomes and urbanization
Adoption of advanced cosmetic technologies
A large consumer base with growing interest in natural beauty enhancements
The expanding presence of global cosmetic brands and localized product offerings are further propelling the market’s expansion in APAC.
Key Market Players
The eyelashes enhancing agents market features a blend of established multinational brands and emerging players, all actively investing in product RD, digital marketing, and geographical expansion. Some of the prominent companies operating in this space include:
L’Oréal Paris
Peter Thomas Roth Labs LLC
Allergan
Athena Cosmetics, Inc.
Grande Cosmetics LLC
Roden and Fields
Beauty Essentials
Skin Research Laboratories
Lashfactor London
Lancer Dermatology
Boss Biological Technique Ltd.
Others
These companies focus on introducing clinically backed, dermatologist-approved formulations while offering product lines that suit a variety of consumer needs across age groups and skin types.
https://www.custommarketinsights.com/report/eyelashes-enhancing-agents-market/
