The South Korea market for pet care reached a value of more than USD 1,427.18 million in 2024. The South Korean pet care market size is majorly driven by the pet food sector and is expected to grow at a CAGR of 9.4% between 2025 and 2034. The growing single-person household trend and increasing pet insurance services in South Korea are significant drivers contributing to the growth and development of the pet care industry. With an increasing number of pet owners looking for products and services that can improve the well-being of their pets, the market is witnessing substantial transformation. This blog will explore the key segments, trends, and developments shaping the South Korean pet care industry and provide insights into its future growth.
Market Overview
South Korea's pet care market is experiencing rapid growth, driven by factors such as an aging population, the rise of single-person households, and a shift in consumer attitudes toward pets. In South Korea, pets are increasingly seen as family members, leading to more attention to their health, nutrition, and overall well-being. The demand for pet care products, ranging from food and grooming to healthcare services, has seen a dramatic rise as pet owners become more committed to providing the best care possible for their furry companions.
As pets are increasingly treated as integral parts of families, the pet care market is expanding rapidly, and the variety of products and services available to meet pet owners' needs has grown in response. From high-quality pet food to specialized veterinary care and grooming services, the South Korean pet care market is evolving in tandem with pet owners' growing awareness of the importance of responsible and thoughtful pet ownership.
Market Segmentation
By Animal Type
Dogs: Dogs continue to be the most common pet in South Korea, accounting for the largest share of the pet care market. With the growing popularity of dog breeds such as small and medium-sized dogs, pet owners are increasingly seeking specialized food products, grooming services, and healthcare options for their pets. The demand for premium pet food, including organic, natural, and grain-free options, is particularly strong in this segment. Additionally, there is a growing market for dog-friendly accessories, such as clothing, pet toys, and pet-friendly furniture.
Cats: Cats are gaining in popularity as pets in South Korea, especially in urban areas where apartment living is more common. As cats are more independent compared to dogs, their care requirements tend to focus more on health, nutrition, and enrichment. The growing trend of cat adoption has led to an increase in demand for high-quality cat food, including wet and dry food options, as well as products like litter and grooming tools.
Birds: Though not as popular as dogs or cats, birds are still a niche market in South Korea. Pet owners of birds typically look for specialized cages, bird food, and accessories like toys. While this segment represents a smaller share of the market, it remains steady, with growing interest in exotic bird species and bird care products.
Others: Other pets such as rabbits, guinea pigs, reptiles, and fish also contribute to the pet care market in South Korea, though their market share remains limited compared to dogs and cats. For these pets, owners typically seek specialized pet food and care products suited to their specific needs.
By Product Type
Pet Food: The pet food segment is the largest and most lucrative within South Korea’s pet care industry. This includes dry food, wet food, treats, and supplements, with a growing demand for high-quality, premium, and functional pet foods. Consumers are increasingly seeking food that caters to the specific dietary needs of their pets, whether they are puppies, seniors, or pets with special health considerations. Organic and natural pet food options are particularly sought after, as South Korean pet owners place a high value on the health and wellness of their pets.
Veterinary Care and Supplies/OTC Medications: As pets are increasingly seen as family members, there is a growing demand for veterinary care services. This includes regular checkups, vaccinations, preventive treatments, and emergency care. Additionally, the availability of over-the-counter (OTC) medications for common pet ailments like digestive issues, skin conditions, and parasites is becoming more widespread. Pet insurance services are also growing, reflecting the increasing focus on pet health and the willingness of pet owners to invest in their pets' long-term well-being.
Grooming Care: Grooming is another essential component of pet care, especially for certain breeds of dogs and cats that require regular maintenance. The grooming care segment includes products such as shampoos, conditioners, brushes, and nail clippers, as well as professional grooming services offered at salons or through mobile grooming services. With pets being seen as part of the family, grooming products are becoming more specialized to cater to various pet types and skin conditions.
By Distribution Channels
Hypermarkets and Supermarkets: These traditional retail outlets remain essential for pet owners seeking pet food, toys, grooming supplies, and accessories. With their broad distribution networks and ability to offer a wide variety of pet care products, hypermarkets and supermarkets are well-positioned to meet the demand of mass-market consumers. Special in-store promotions and discounts also help attract pet owners looking for convenience and value for money.
Pet Stores: Specialized pet stores are a critical component of South Korea’s pet care market, providing a wide range of products for both common and exotic pets. These stores typically offer high-quality food, pet health supplies, and accessories that may not be available in larger retail outlets. Many pet stores also provide value-added services like grooming, pet training, and even pet adoption services, which are essential to the pet-loving community.
Online: E-commerce has rapidly become the preferred shopping platform for pet owners in South Korea. Online stores offer the convenience of home delivery, allowing consumers to shop for pet food, grooming products, and medications from the comfort of their homes. The rise of online pet care platforms has enabled pet owners to access a wider range of brands and products, often at competitive prices. Online reviews and recommendations are also an essential tool for consumers, helping them make informed decisions about the best products for their pets.
Others: Other distribution channels, such as veterinary clinics, pet breeders, and mobile stores, are also contributing to the pet care market in South Korea. Veterinary clinics, for example, are important not only for medical care but also for providing specialized products and medications that cater to specific health needs.
Competitive Landscape
The South Korean pet care market is highly competitive, with a mix of both international and local players catering to the growing demand for pet products and services. Key global brands like Nestlé Purina, Mars Petcare, and Hill’s Pet Nutrition are major players in the pet food sector, offering a wide range of high-quality, premium products. Meanwhile, local brands are making significant inroads by focusing on organic, locally sourced ingredients and catering to the specific tastes and preferences of South Korean consumers.
In addition to established brands, smaller, niche players are also entering the market, offering specialized products like gluten-free or hypoallergenic pet food, natural grooming products, and even luxury pet accessories. Companies are increasingly focusing on product innovation, offering health-oriented pet foods that cater to specific dietary needs, such as weight management, joint health, and skin conditions.
As the market grows, there is also an increasing emphasis on sustainability, with many brands offering eco-friendly packaging and focusing on sustainable sourcing practices.
Industry Events and Developments
The South Korean pet care market is witnessing various developments, such as the rise of pet-focused events and expos. These events showcase the latest trends in pet care products, from cutting-edge pet foods to innovative grooming tools and accessories. For instance, the Korea Pet Expo is one of the largest trade shows for pet-related products, bringing together suppliers, retailers, and consumers to explore new products and technologies.
In addition to trade events, pet care companies are investing in digital platforms and customer engagement strategies. Many pet brands now offer subscription services for pet food and healthcare products, ensuring that pet owners receive regular deliveries of their pets' essentials. Veterinary care services are also evolving, with a rise in telemedicine platforms offering remote consultations and diagnostics, further driving the industry's growth.
