According to TechSci Research’s latest report, “India Poultry and Hatchery Market - By Region, Competition, Forecast Opportunities, 2030F”, the India Poultry and Hatchery Market stood at USD 1.23 billion in 2024 and is anticipated to reach USD 1.98 billion by 2030, growing at a CAGR of 8.34%.
This growth is being fueled by structural shifts within the sector, ranging from contract farming models to technological innovation in hatcheries, as well as rising consumer demand for protein-rich diets.
Contract Farming: Transforming the Poultry Value Chain
One of the most significant developments shaping the Indian poultry sector is the emergence of contract farming. This model creates a win-win partnership between large poultry integrators and small-scale farmers.
For integrators, contract farming ensures a reliable, consistent, and traceable supply chain that meets rising consumer demand for hygienic and high-quality poultry products.
For farmers, it reduces risks linked to fluctuating feed prices, disease outbreaks, and volatile market conditions.
Under this system, integrators provide farmers with day-old chicks, feed, veterinary support, and technical guidance, while farmers focus on rearing the poultry under agreed-upon standards. In return, farmers receive fixed payments or guaranteed returns, safeguarding them from unpredictable market swings.
This financial stability empowers small-scale farmers to adopt modern practices and strengthens their role in the poultry value chain. The scalability of this model has fueled widespread adoption across Tamil Nadu, Andhra Pradesh, and Maharashtra, regions known for high poultry output.
Meeting Rising Consumer Demand
India’s growing population, urbanization, and rising income levels are driving greater demand for poultry products, particularly chicken meat and eggs. Poultry has become a preferred source of protein due to its affordability, shorter production cycle, and health benefits compared to red meat.
Changing consumer preferences—especially among the urban middle class—are reshaping the industry:
Chicken meat is seen as a healthier, leaner protein option.
Processed and ready-to-cook poultry is becoming popular with working households.
The expansion of quick-service restaurants (QSRs), fast food chains, and cloud kitchens is accelerating demand for broiler meat.
This shift has created new opportunities for producers, hatcheries, and integrators to cater to both traditional wet markets and modern retail formats.
Broiler Segment: Leading Market Growth
Among all types, the broiler/meat segment is expected to be the fastest-growing in the forecast period.
The rising preference for chicken meat as an affordable, protein-rich dietary choice is a central factor behind this trend. Urban consumers, in particular, are increasingly opting for poultry as part of healthier and more convenient diets.
From a production perspective, broilers are attractive because of their:
Short rearing cycles
Rapid weight gain
High feed conversion efficiency
This makes broiler farming a scalable and cost-effective venture, particularly under contract farming models.
Technological advances have further accelerated growth. Precision incubation systems, genetic breeding improvements, and optimized feeding practices are enhancing production efficiency, while better hatchery management ensures consistent supply.
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Regional Growth: North India Emerging as a Key Market
While the southern states have traditionally dominated poultry production, North India is now emerging as the fastest-growing region in the poultry and hatchery market.
Several factors explain this rise:
Demographic and dietary shifts – Rising incomes, urbanization, and growing health awareness are fueling higher demand for eggs and chicken.
Investment in infrastructure – Modern farms, hatcheries, and cold-chain logistics are improving efficiency and reducing post-harvest losses.
Government support – Subsidies, training programs, and animal husbandry initiatives are strengthening the poultry sector.
Climatic suitability – The region’s diverse weather conditions support year-round poultry farming.
Proximity to urban centers – Easy access to Delhi, Chandigarh, and other cities boosts market access and opens potential export opportunities.
This regional momentum is enabling North India to catch up with traditionally strong poultry-producing states in the South.
Role of Technology and Genetics in Poultry Farming
Another major growth driver is the integration of technology and genetics into poultry farming. The sector is increasingly adopting:
Precision farming tools for monitoring feed conversion, growth cycles, and environmental conditions.
Genetic improvements in breeding to enhance disease resistance, growth rates, and egg-laying capacity.
Biosecurity and traceability systems to meet consumer demand for hygienic and safe poultry.
These advancements are not only improving productivity but also addressing sustainability concerns, ensuring poultry farming aligns with global standards of animal welfare and food safety.
Contract Farming and Sustainability
Contract farming does more than just mitigate risks—it fosters sustainable poultry production. By streamlining input use, ensuring efficient feed management, and standardizing health protocols, contract farming reduces waste and improves biosecurity.
This structured system also supports inclusive growth, enabling small-scale farmers to participate in organized poultry production and benefit from modern farming methods without bearing disproportionate risks.
Outlook: A Growing Market with Strong Potential
The India Poultry and Hatchery Market is on a strong upward trajectory. Rising protein consumption, contract farming adoption, and technological integration are reshaping the industry.
By 2030, the sector is expected to approach USD 2 billion, powered by:
Urbanization and changing diets
Investment in modern hatcheries and cold chains
Government initiatives supporting organized farming
Consumer demand for safe, hygienic, and traceable poultry
The future of India’s poultry sector lies in balancing efficiency with sustainability—a goal being realized through contract farming, innovation in genetics, and modern farming practices.
Major companies operating in India Poultry and Hatchery Market are:
IB Group
Suguna Foods Pvt. Ltd.
Skylark Hatcheries Pvt. Ltd.
Venky’s (India) Ltd.
Sneha Group Srinivasa Farms Pvt. Ltd.
Bharati Poultry Pvt. Ltd.
RM Group
KEGGFARMS Pvt. Ltd.
AMD integrated Farms
VH Group
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“The increasing awareness of health and wellness among consumers is significantly driving demand for organic and antibiotic-free poultry products in India. This trend is fueled by concerns over the excessive use of antibiotics in conventional poultry farming, which has been linked to antibiotic resistance in humans. Consumers are now prioritizing food safety and are more inclined to purchase poultry products perceived as healthier and more natural. Producers in the poultry sector are actively responding to this shift by reducing or eliminating antibiotics in their farming practices. Instead, they are adopting alternative approaches to ensure disease prevention and growth enhancement in poultry.
These methods include the use of probiotics, prebiotics, herbal supplements, and essential oils, which not only boost immunity in birds but also improve gut health and overall performance. Biosecurity measures and improved management practices are being implemented to maintain healthy flocks without reliance on antibiotics. Organic poultry farming is also gaining traction, where chickens are raised in natural conditions, provided organic feed, and allowed to roam freely. This ensures compliance with stringent organic certification standards, which many producers are now pursuing.
Organic-certified products cater to a niche but growing market segment of consumers willing to pay a premium for high-quality and ethically produced poultry. As this trend continues, the rise of organic and antibiotic-free poultry is reshaping the industry by fostering innovation, enhancing animal welfare, and meeting the evolving demands of health-conscious consumers, ultimately contributing to a more sustainable poultry sector.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Poultry and Hatchery Market By Type (Layer/Egg, Broiler/Meat), By Sales Channel (Institutional Sales, Traditional/Modern Retail Sales), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of India Poultry and Hatchery Market and provides statistics information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Poultry and Hatchery Market.
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