According to the research and analysis conducted by the CMI Intelligence Team, North America currently dominates the global GPS Bike Computer Market. This dominance is primarily attributed to the rising levels of disposable income across the region, along with a growing interest in outdoor recreational and sports activities. These factors have contributed to a widespread adoption of advanced cycling technologies, including GPS-enabled bike computers that enhance user experience and performance tracking.
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Regional Insights
During the forecast period, Europe is projected to witness substantial growth in the adoption of bicycles for daily commuting and participation in various cycling-related sports and events. This trend is expected to drive a surge in demand for GPS bike computers, which are increasingly favored for their ability to offer specialized cycling maps and route guidance.
One of the prominent contributors to this rising demand is the Netherlands, where cycling is deeply embedded in daily life. In 2019 alone, residents made approximately 4.8 billion bicycle trips, covering a total of 17.6 billion kilometers. Notably, one-third of this distance was attributed to leisure activities, while the remaining two-thirds were for essential tasks such as shopping and commuting. Such extensive use of bicycles supports the growth of GPS-based devices that provide route optimization, real-time tracking, and performance analytics.
The demand for both conventional bicycles and e-bikes is further anticipated to rise due to their increasing integration into applications like food and grocery deliveries, recreational outings, and urban bike rental services. For example, Deliveroo, a leading food delivery company based in the UK, operates a fleet of bicycles for its delivery services. Such initiatives by regional companies are playing a critical role in sustaining and amplifying the demand for bicycles and, by extension, GPS bike computers.
Product Developments and Technological Advancements
In May 2021, Wahoo Fitness introduced its latest GPS bike computer model, the ELEMNT BOLT. This device features an intuitive user interface, a full-color display, enhanced navigation capabilities, and an extended battery life of up to 15 hours. The onboard storage capacity was increased to 16 GB, allowing for comprehensive data tracking and route storage. Through the Wahoo ELEMNT app, cyclists can fully customize their data screens, synchronize routes, and analyze cycling performance metrics effectively.
Industry News and Updates
April 2022: Stages Cycling and Giant jointly launched two new GPS bike computers—Dash M200 and Dash L200. These devices were made available globally through both companies’ distribution networks. Key features include high-resolution full-color screens, detailed cycling-specific mapping, and a broad range of training and performance tools.
May 2021: Wahoo officially released the upgraded ELEMNT BOLT GPS bike computer, designed with a more user-friendly experience and improved visual clarity. The enhanced device includes customizable settings, improved navigation, and long battery life suitable for extended rides.
January 2021: Garmin completed the acquisition of GEOS Worldwide Limited, a major provider of emergency response and monitoring services. This acquisition is expected to significantly boost Garmin’s safety capabilities across its product lines, including those used in outdoor sports like cycling. The integration of emergency services with Garmin's GPS products is likely to improve user trust and expand market appeal.
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Key Market Participants
The global GPS Bike Computer Market features a mix of well-established brands and emerging players. Market leaders are consistently focusing on technological advancement, user experience, and integration with mobile applications and health tracking ecosystems.
Notable Companies in the Market Include:
SIGMA-ELEKTRO GmbH
BBB Cycling
Cycle Parts GmbH
Bryton Inc.
Trek Bicycle Corporation
Garmin Ltd.
BION INC.
Pioneer Electronics (USA) Inc.
Omata
CATEYE CO. LTD.
Giant Bicycles
Evans Cycles
Wahoo Fitness
Cambria Bike
Xplova Inc.
Recreational Equipment Inc.
MiTAC Digital Technology Corporation
XOSS
Lezyne
Polar Electro
Others
Market Segmentation
The GPS Bike Computer Market is segmented based on the following criteria:
By Application:
Athletics and Sports
Fitness and Commuting
Recreational/Leisure
By Type:
Mapping
Non-mapping
By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Spain
Germany
Italy
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Middle East Africa
Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East Africa
Latin America
Brazil
Argentina
Rest of Latin America
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